Unlike other communication tools, events produce emotional and sensory involvement.

Unlike public relations, which are designed to appeal to the intellect, events target the emotions and the intellect, laying the groundwork for much-improved long-term message retention.

And by coordinating and combining events with other public relations initiatives, we create the phenomenon of mutual reinforcement – and a vastly improved cost-benefit ratio.

"Show it to me and I will forget,
explain it to me and I might remember,
involve me and I‘ll understand."

Reckwitz L. (2003), p. 61

Rather than existing in isolation, the events produced by Farner Events are important components of communication planning, as is press and media work. Or put in another way, at Farner we do it all: produce events, practice public relations and do advertising – all of lasting effectiveness.

More specifically, we come up with the idea for an event, plan the logistics and produce it. It doesn’t matter what kind of event, we have staged highly successful seminars, symposia, talk shows, roadshows, happenings, product launches, employee events, sponsorship events and media conferences. The members of the Events team are well-known for their ability to come up with fresh ideas and for making them come alive. None of this would matter if they weren’t as expert in project management, production and cost control.

CLIENTS & CASES