Education and culture may be near the top of a government’s brief but ever-shrinking budgets clearly mandate a more competitive, market-driven approach. Communication and public relations, in-house and to the outside, professionally executed, play a growing part in this new world of smaller government and bigger private-sector participation in the public service sector. We see our job as first, sensitizing the educational, government, cultural and institutional establishments to the need for better communication and then, making available the products that best serve their needs. Thanks to specialists on our staff, our know-how in culture and education is considerable.
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