'Never mistake legibility for communication.'
David Carson

D | E | (F)
Consumer Goods

Integrated communication lastingly improves recall and acceptance.

Integrated communication is of increasing importance to strategic brand management as a major contribution to strengthening consumers’ brand preferences while boosting sales of products and services.

Particularly promising is marketing communication that combines PR, corporate publishing, advertising, sponsorships and events – at once or in stages.

Integrated communication allows use of the most appropriate tool for achieving a particular purpose. The advantages of integrated communication are differentiation in the marketplace, raised customer acceptance and cost reduction.

As a full-service agency we provide all communication disciplines ourselves.

Our integrated communication approach has helped these consumer goods companies increase their sales:

CLIENTS & CASES
FARNER FLASH
1.6.2010 – Farner Flash June 2010
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FARNER NEWS
15.6.2010 – Farner Forum: Die Basler Zeitung im Umbruch  MORE
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