Cases:
Boosting a new corporate culture worldwide
A Swiss industrial concern active all over the world was implementing a new strategy that goes beyond its present engineering and equipment manufacturing to customer services. Logically, the concern wished to solidly establish its new customer service culture.
We created and implemented a success stories project. Client teams from four continents, together with our own people, sought out exemplary success stories highlighting a focus on the customer. This process alone raised awareness among employees for the challenges to come.
- The result: Successful implanting of the new customer service culture
We chose the best examples, conducted additional interviews and turned them into eight success stories, featured in a new print publication. Employees’ customer focus received top billing and many recognized themselves and their teams in these stories. The success stories themselves helped drive the new strategy forward and establish this addition to corporate culture all over the world.
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A culture of company-wide dialogue
A Swiss power company wishing to raise employee awareness for today’s changing, liberalized market and sensitize staff to new challenges asked our energy and internal communication specialists to design and implement an in-house, cross-media campaign.
We
- created a content and production concept for electronic and print media and handled their deployment
- established two-way, intranet-based communication
- featured, in print and electronic media, best-practice solutions of individual teams to promote dialogue among departments
- by means of a newsletter, ensured the information flow between CEO and individual employees.
- The result: Open discussion of issues
The project inspired lively dialogue throughout the company. Now some 3,000 employees regularly learn about milestones achieved by other teams and discuss concerns and challenges unique to their industry with each other and with management.
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Living corporate values
Holcim (Switzerland) is the Swiss subsidiary of global building materials company Holcim. To prevail in today’s highly competitive markets it needs to convey its strength, performance and passion for its work.
The comprehensive awareness and communication program we designed and implemented familiarized Holcim’s 1,300 employees with the firm’s attributes of strength, performance and passion.
- The result: Higher profie adds value
Today Holcim employees live these corporate values every working day, thus strengthening the company’s corporate profile which, in turn, creates added value.
Holcim Switzerland’s value communication has been adopted as the model for the entire Holcim Group because it
- is unique in linking and integrating communication and training
- was received enthusiastically by management and staff alike
- is considered a model of strategically managed communication for the entire Holcim Group and
- has lastingly reached its goals.
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Partners' Management Meeting Zurich 2008
Scor, the worldwide fifth-biggest reinsurer, entrusted Farner Events with the planning, organization and implementation of a two-day, international management meeting in Zurich. Farner Events developed a concept – tailored to the client's needs – that incorporated the key messages of the event in the visual execution, too (Brand Experience).
In addition to the integral event management, Farner Events was also in charge of the hospitality organization of the 220 participants. For this purpose, the agency developed an online information and registration platform. Moreover, Farner supported Scor also in content-related issues for the event and was responsible for the booking of the keynote speaker, Dr. Bertrand Piccard, as well as for the step-by-step coordination of the event. One of the biggest challenges of this project was the fact that the event had to be planned and carried out – including the whole stage and event design – in the short period of 30 days.
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