Cases:
Birth of a global logistics provider
As worldwide acquisitions have resulted in the strong growth of a logistics firm, a name change was indicated. Farner PR was tasked with gaining name recognition of the new brand and its range of services throughout Europe, and to position the brand as a global logistics and supply-chain management leader.
We advised the firm’s European headquarters on corporate communications, advised country organizations and took care of special assignments as they arose.
Specifically, we
- generated core messages, Q&As and platforms
- evaluated and coordinated a Europe-wide PR network
- managed the pan-European media office, both pro and reactively
- placed professional articles in various markets, organized interviews, put together a program of appearances and wrote talks and presentations
- supported the client in inhouse communication in the course of change processes and in crisis communication
- advised the CEO Europe in communication matters.
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The result: A solid basis for expansion in Europe
We took up media work from scratch immediately and put corporate communication on a solid conceptual foundation. We met the needs of individual country organizations quickly and individually. At the same time, we lightened the load of the client’s inhouse communication team.
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An airline becomes a global brand
A fast-growing airline wished to establish itself as a global brand for tourist and business travel. Based on the client’s global communication strategy, Farner PR created the basis for successful communication in Switzerland.
The media office we operated maintained close contacts with the tourist industry and the media. We published media releases, answered media queries, did ghostwriting for interviews, produced events, organized press junkets and handled sponsorship activities – always in close cooperation with the tourist office of the airline’s home country.
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The result: Successful positioning as the industry expert
Our team’s media work raised awareness of the airline and its core messages in the target media and positioned the local CEO as an industry expert.
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