Cases:
Inaccurate reporting by a weekly magazine
A prominent sports club was alleged to have asked an executive placement firm to search for a new president.
Within hours a personal statement that convincingly contradicted the magazine’s inaccurate report went to key individuals in the club and the media. This laid the story to rest.
The next day the affair was old news.
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Media training for the top executives of a Swiss bank
A Swiss bank asked Farner to provide media training in a studio setting in order to address the individual requirements of the members of the management board and to make its executives more effective spokespersons.
Media training for top executives is a Farner specialty.
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Issues management for a financial services provider
Farner is providing communications and reputation management support and operates the media office of a leading Swiss credit card company.
Our services include
- management consulting
- communications platforms for specific target groups based on closely coordinated, strategically managed issue argumentation
- continual monitoring of topics of interest
- spotting risks and opportunities that may impact the client’s reputation
- taking part in risk management and communications integration
- operating the client’s media office – fielding media inquiries and assisting journalists
- writing and distributing media releases
- training and coaching key staffers for television, radio and print media appearances.
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Launch of a new sports watch
A world-leading producer of sports watches wished to enter a particular field in Switzerland. The client asked us to handle product launch communications and raise the profile of the company and its other products.
High-profile publicity, particularly among popular high-circulation media, made the product launch vastly more effective.
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Boosting recognition of an aid organization
A Swiss aid organization that supports domestic development projects wanted the public to know how donations are used and what they accomplish.
Farner came up with the idea of news reports to document individual projects. We planned the reports, wrote the copy and placed the articles in suitable media – including in-house publications. Emotionally charged, closely targeted media work raised both image and credibility among donors and the general public because of its ”proof character”.
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Media work for SPG Intercity
SPG Intercity Geneva is an SME involved in commercial real estate. Five out of ten multinationals who wanted to gain a foothold in the French-speaking part of Switzerland since 2000 availed themselves of SPG Intercity’s services. In 2007, SPG Intercity assigned Farner the task of handling their media relations with the objective of promoting their real estate consulting leadership.
While maintaining its website for new and present customers, SPG Intercity has chosen Farner’s Media Corner as a more efficient means of interacting with media workers. On the Farner Media Corner journalists find the specific information they are looking for. The Media Corner also intensifies and simplifies media work for SPG Intercity.
- The result: The new e-newsroom for journalists has proved itself
Today SPG Intercity is the go-to place for real estate in the French-speaking part of Switzerland and journalists routinely consult CEO Martin Dunning to get his take on real estate topics.
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