Cases:
Business leadership seminar
As part of a series of leadership seminars for key business personnel, conducted throughout the world by a major US consultancy, we took over its seminar on Leadership and Teamwork, held at Zurich’s Grand Hotel Dolder. The keynote speaker was world-renowned operatic and orchestral conductor Marcello Viotti. Seventy personalities from the world of business and finance attended. The consultancy’s in-person follow-ups generated important new business. Positive reactions by Switzerland’s media and the employee magazine made immeasurable contributions to building the consultancy’s image.
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Launching a new service
A firm specializing in construction controlling added a new service and changed its name to mark the occasion. We were entrusted with generating the most effective communication strategy for the new Project Management service, choosing the best tools for the job, including newsletters to VIPs, reports by experts, project descriptions, a presentation of the new service and success stories to be featured on the firm’s website.
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