waveup Surf Club is one of the biggest, most active Swiss communities for surfing enthusiasts. As club members, surfing fans join a nationwide network of like-minded people, receive a free subscription to the WaveupMag, get discounted tickets or goodies for music and sports events, and become eligible for special offers, e.g. at the Visitor Store surf shop and the Burton Store.
To further accelerate the club’s growth and persuade more surf fans to become members, waveup looks to Farner’s performance-marketing expertise. The Agency developed and implemented the social media campaign and also took on the conversion tracking and the systematic optimisation of the landing page and conversion rate.
Contact: Marco Böni