Since 11 May, Switzerland has been gradually getting its bearings in this ‘new normality’. The “Protect yourself and others” campaign, which was developed by Rod Kommunikation in close collaboration with the Federal Office of Public Health (FOPH), became in effect the key image of the corona crisis. In parallel with the measures decreed by the Federal Council, its focus was always on communicating the code of conduct and hygiene guidelines to the population with the necessary urgency.
On the other hand, the campaign was also in a constant race against time: to be able to respond in real time to the constantly changing information needs of the population. How do you develop a campaign that can be continuously adapted as circumstances change?
The most important takeaway was: nothing beats co-creation. In our case, co-creation within an interdisciplinary team from the FOPH and Rod, fused into a single campaign team. Apart from the crisis communication aspect, what else can be learned from the campaign? If you are interested in taking a look behind the scenes, we would be glad to meet with you personally to present what is probably the biggest crisis campaign that Switzerland has ever seen.
Contact: David Schärer