Farner continues to realize its employer branding ambitions by entering a strategic collaboration with CleverConnect, the global SaaS-based recruiting solutions company. This partnership enables additional possibilities for successfully shaping the “candidate experience” for national and international customers. 

The current challenges for employers are greater than ever and the complexity around attracting the best talents continues to increase. The shortage of skilled workers is forcing companies to rethink their talent recruiting strategy. Attracting and retaining the best employees is crucial to the success and future of many companies.

“Positioning the employer brand successfully and in a differentiating way in a digital environment is a must-have these days,” explains Paul Henschel, Topic Lead Employer Branding at Farner. A crucial factor for a positive employer brand experience is the candidate experience – that is, the totality of the experiences of the person applying, with the potential new employer, at all points of contact. “Together with CleverConnect, we are further realizing our employer branding ambitions and can give our customers a significant competitive advantage in shaping their digital candidate experience.”

Over the past few years, Farner has continuously developed its employer branding services and has successfully supported a wide range of clients in their positioning as employers.

The increasing number of project inquiries from HR managers in the area of supporting recruiting measures simultaneously shows the great shortage and the high demand for high-quality applications. Accordingly, Farner is now expanding its offering in this area to provide customers with even better support in meeting their challenges. With CleverConnect, an innovative partner joins the team. “We are very much looking forward to a successful collaboration and are convinced that this is a strong solution for our customers in the highly competitive talent recruiting market,” adds Paul Henschel.

CleverConnect’s Candidate Experience Platform helps recruiting teams to digitalize their processes – for better results and an optimal candidate experience at every stage of the applicant journey. Companies can thus engage more active and passive candidates, build relationships with them and identify the best, through a combination of human and artificial intelligence to connect companies with candidates and enable them to achieve their recruiting goals. Thus, CleverConnect covers the entire process from efficient and timely candidate engagement until the transition into (potential) employees. “We look forward to working with Farner to develop sustainable recruiting solutions that successfully address the shortage of skilled workers,” said Carl Hoffmann, Co-Founder and COO of CleverConnect. “Farner’s distinctive expertise in “employer brand positioning” gives us a strong partner at our side, enabling our customers to use our solutions even more profitable with the right employer branding strategy.”

Caption from left to right:
Paul Henschel, Tanja Passow, Carl Hoffmann, Selim Heni, Daniel Heller, Tobias Welzel

Martin Fawer, Consulting Director Branding
Tel.: +41 44 267 67 94 | E-Mail: martin.fawer@farner.ch

Press release (PDF)