The consulting and communications agency Farner is expanding its marketing suite for young target groups and joining forces with the leading NextGen agency jim & jim. The team led by Fabio Emch – jim & jim’s CEO – will bring its expertise in the “hyperconnected generation”into Farner’s rounded portfolio, which spans public affairs, corporate communications, change communications, brand strategy & design, employer branding, digital marketing and marketing communications.

One year on from the announcement of Farner’s Swiss and European growth strategy, jim & jim has now joined Yoveo and BlueGlass as part of the Farner family. As a leading agency in the field of NextGen marketing, jim & jim covers all aspects of the brand experience, from the development of strategic marketing concepts, content creation and campaigns through to live experiences.

NextGen marketing opens up new horizons
“The next generation is wired differently. It is always on, always connected. We want to give our customers a gateway to the emotional and mental world of younger people,” explains Pablo Koerfer, Farner Co-CEO. The agency’s response to the huge need among customers for ongoing social storytelling is to provide “content as a service” on a subscription basis. The jim & jim team comprises experts in the “hyperconnected generation” who understand what matters to young people. For the past ten years, jim & jim has been publishing its highly regarded study on the lifeworld of these very relevant target groups in Switzerland. “With jim & jim as part of our team, we relish the prospect of being even more in sync with what matters to the NextGen and being able to add live experiences to our portfolio,” addsKoerfer.

jim & jim within the Farner partner setup
Fabio Emch, CEO and founder of jim & jim, will become a senior management member at Farner; he, along with existing partners Andrin Buchli and Robin Steiner, will join the growing Farner team as partners. “Thanks to the merger with Farner, we will be able to offer our customers not just NextGen marketing, but the widest and most comprehensive range of communication disciplines in Switzerland,” explains Fabio Emch. “Farner and jim & jim: a brilliant match of content and people right from the start.”

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Caption from left to right: Pablo Koerfer, Andrin Buchli, Fabio Emch, Robin Steiner

 

Contact
Pablo Koerfer, Farner Co-CEO
+41 79 246 36 03 | e-mail: pablo.koerfer@farner.ch

Fabio Emch, jim & jim CEO
+41 79 683 53 97 | e-mail: fabio.emch@jimjim.ch

Press release (PDF)