Zurich, 16 February 2023 – As a full-service communications and consultancy firm, Farner believes that human behaviour needs to be comprehensively understood and targeted in order to create sustainable change. By joining forces with the leading specialized behavioural science consultancy in Germany, Austria and Switzerland, clients from all disciplines now gain access to the latest behavioral and decision science solutions. The experts led by Torben Emmerling, Founder & Managing Partner of Affective Advisory, contribute evidence-based insights and scientific methods, expanding Farner’s long-standing ambitions in this field.
As part of its growth strategy, Farner is expanding its behavioural science consultancy services across Switzerland and Europe. Affective Advisory is the latest to join Farner over the past year, alongside video agency Yoveo, NextGen marketing agency jim & jim and digital agency BlueGlass.
Scientific methods and evidence as the basis for successful consulting
Human behavior is highly complex and context-dependent. The reason for this often lies in the subconscious. “Communication specialists aim for one thing above all: to successfully address and motivate the behavior of our target group. To do this, we need to understand what really makes people tick – consciously and unconsciously. “By deliberately addressing behavioral drivers, we can raise the effect of measures to a new level” explained Daniel Jörg, Chief Innovation Officer at Farner, who has been driving the initiative for behavioral marketing at Farner over the past years.
Achieving sustainable impact with responsible behavioral design
Whether tackling the climate crisis or promoting public health, many of society’s most pressing challenges require effective solutions for rapid and effective behavioral change. Innovative strategies and policies based on insights and methods from behavioral science can provide valuable contributions. “We are delighted to welcome Affective Advisory, one of the world’s leading behavioural science consultancies, on board with Farner. Torben Emmerling and his team not only have an impressive scientific background and methodological wealth in behavioural and social research; they are also opinion leaders on questions around the ethical and responsible use of behavioural science insights in practice,” summed up Michel Grunder, Co-CEO of Farner.
Torben Emmerling leads the Behavioral Science Division as Chief Behavioral Officer
In addition to his role as Founder and Managing Partner of Affective Advisory, Torben Emmerling becomes Chief Behavioural Officer of Farner, expanding the offering for evidence-based strategy consulting with Affective Advisory in Switzerland and within the international agency alliance. “We translate scientific evidence and methods into effective strategies and policies for private, public and non-governmental organizations seeking solutions for sustainable behavior change. Our expertise in applied experiments further enables us to understand which measures are really effective. Going forward we can leverage this know-how across the entire international agency alliance,” explained Torben Emmerling. “The merger of Farner and Affective Advisory in Switzerland and Europe offers clients real added value and great development potential for us and the entire field, which we are very excited about.” Torben Emmerling, becomes a Partner in “Team Farner” and joins the Senior Management Team.
Visual
Caption from left to right: Daniel Seyffardt, Judith Wagner, Michel Grunder, Dr. Laura Fontanesi, Torben Emmerling, Laura Castro, Daniel Jörg
Photographer: Nathan Beck
Contact
Michel Grunder, Farner Co-CEO
+41 79 432 48 66 | michel.grunder@farner.ch
Torben Emmerling, Affective Advisory Founder & Managing Partner
+41 79 739 88 70 | torben.emmerling@affective-advisory.com
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