Agency

Closer. To build trust

160+ EMPLOYEES

Sticking to standard approaches isn’t enough these days. The world is too complex, and media and society are changing too quickly for that. Thanks to data-based strategies and co-creation between our experts and your team, we get you and your messages closer to your target groups.

Alisha Zurbrügg

Alisha Zurbrügg

IT Support

Aylin Önen

Aylin Önen

Campaign Manager Performance Marketing

Tanja Passow

Tanja Passow

Senior Consultant

Kurt Rossi

Kurt Rossi

Member of the Management

Mergim Gutaj

Mergim Gutaj

Assistant CFO

Irene Rakita

Irene Rakita

Receptionist

Anita Raaflaub

Anita Raaflaub

Senior Consultant

Flavio Dal Din

Flavio Dal Din

Consultant Content Marketing

Fabienne Wetter

Fabienne Wetter

Polygraph

Noémie Fiala

Noémie Fiala

Associate Consultant

Our approach

What inspires us

Closer to build trust

How we advise

Closer to make co-creation happen

What we do for you

Closer to inspire people and shape perceptions

NETWORK AND PARTNERSHIPS

Communicate with your stakeholders all over the world. Through our networks and partnerships, we have a local presence in over 100 markets on six continents.

History

Since 1951, our organisation has been shaping and reflecting the way communication is changing thanks to new disciplines, new locations, new knowledge and new skills.

1951

Rudolf Farner establishes the first PR agency with a modern structure in Switzerland

1951

The first clients are Confiserie Sprüngli and the Coca-Cola Corporation

1958

Gustav Däniker becomes the agency’s first partner and takes charge of its operational management

1963

Farner conducts the first groundwater campaign and makes environmental protection a media issue

1964

Rudolf Farner becomes World President of the International Advertising Association

1964

The agency produces a film for Expo64 called ‘Wehrhafte Schweiz’ (English title: ‘Fortress of Peace’), which is nominated for an Oscar (in the Best Live Action Short Film category)

1965

Farner promotes Barbie – with fashion shows

1972

The PR agency cuts its legal ties with Farner Advertising and becomes a separate entity

1977

Farner launches the Mitsubishi auto brand – with a race in Sockental and a Japanese buffet with sake

1978

The ‘Uf d’Socke mache’ health campaign gets half of Switzerland moving – our annual company day out has been called ‘Sockenmarsch’ ever since

1980

Dominique Brunner and Heinz Gut assume operational management of the agency; Däniker takes up a position in the Swiss military

1981

Farner wins the referendum campaign for the Zurich S-Bahn on behalf of SBB (Swiss Federal Railways)

1982

Farner helps to rebuild the McDonald’s Stauffacher restaurant in Zurich following an arson attack and continues to work with the company on the opening of a further 36 restaurants

1984

A Social Democratic Party (SPS) initiative on Swiss banking is defeated by 73% of the voting public – thanks in part to six years of work by Farner

1987

The first Farner office in Geneva opens

1988

Farner designs the Swiss pavilion at Expo88 in Brisbane – complete with a chairlift and ski slope

1989

Farner wins the Berlin-Brandenburg airport project, coming out on top of 55 international agencies

1990

The first agency in Bern is founded, led by Walter Spahni and Andreas Kurz

1992

Farner is the first major agency to exhibit at the Internet-Expo in Zurich

1993

Farner launches a campaign for the Swiss Aids Federation and organises a demonstration for a political mandate that is attended by 35,000 people, the largest since the 1930s

1993

Christian König returns to Farner and joins the management alongside Dominique Brunner and Heinz Gut

1997

The first ExRelations event for former employees is held

1999

Christian König takes over operational management of Farner in a management buy-out

1999

Other partners are Dominique Brunner, Jacqueline Moeri, Walter Spahni and Andreas Kurz

1999

The agency becomes a member of the Vereinigung für ökologisch bewusste Unternehmensführung Schweiz (Swiss Association for Ecologically Aware Corporate Management)

1999

The theme of the fourth ‘Farner Forum Investor Relations’ is investor relations on the internet

2000

Jacqueline Moeri becomes President of the SPRG, and Farner launches the first hybrid car, the Toyota Prius, on the market

2001

Farner comes in first in the BPRA Ranking again and continues to consolidate its position from this point onwards

2002

Farner wins the IPRA Golden Word Award for Public Relations for the ‘Diabetes Breakfast’ preventive campaign

2002

Farner marks its company anniversary by hosting a free workshop for volunteer organisations

2003

Farner sets up a separate Creation and Advertising unit under Philipp Welti’s management as well as professional development and fitness programmes for employees

2004

The agency changes its name to Farner Consulting AG and becomes the exclusive partner of global Omnicom agency network Porter Novelli

2004

Daniel Heller and Urs Knapp become company partners

2005

Christian König represents the BPRA in the umbrella organisation ICCO, and the agency obtains CMS certification

2006

Farner becomes the exclusive partner of Regester Larkin, the global market leader for crisis communications

2006

Christian König is the first Swiss and second German-speaking European to be accepted into the ICCO Hall of Fame

2008

The first Farner office in Basel opens, managed by Baschi Dürr, a future member of the Basel Executive Council

2009

The agency creates a new service package combining event management and sponsoring

2012

Roman Geiser takes over operational management and acquires the majority of shares, making him the fourth majority shareholder in over 60 years of agency history

2012

Farner is the first Swiss agency ever to win the Holmes Report award for ‘DACH Consultancies of the Year’

2012

The agency becomes a partner of the global Omnicom agency network FleishmanHillard

2012

Frédéric Jacquemoud becomes a partner

2013

Daniel Jörg establishes the first Farner Digital Marketing and Research & Analytics unit

2014

Philipp Skrabal takes over management of the Advertising & Events unit as chief creative officer

2014

Michel Grunder, head of the Bern agency, becomes a partner

2015

Farner is named the winner of ‘DACH Consultancies of the Year’ once more

2015

The agency acquires Enzaim, which specialises in change management and communications

2015

Daniel Jörg and Frédéric Jacquemoud become company partners

2016

Farner enters into a partnership with the Reputation Institute and acquires YJOO Communications, a branding agency based in Eastern Switzerland

2017

Nina Krucker sets up the Brand Communications unit; the company owns its first agency in Eastern Switzerland, YJOO by Farner

2017

Nina Krucker, Philipp Skrabal and Martin Zahner become company partners

2017

In April, a special 40-page supplement on Farner appears in ‘persönlich’, the sector’s leading magazine

2017

The agency joins the LEADING SWISS AGENCIES association

2018

Farner is awarded ‘DACH Consultancy of the Year’ (The Holmes Report) for the third time

2018

Michel Grunder takes over the Public Affairs department as Daniel Heller’s successor

2018

Tim Frey becomes a company partner and heads the offices in Berne, Geneva and Lausanne

2018

The agency opens the Farner Lab, an innovation lab in Zurich

2019

Farner takes over a majority share of DU DA and launches Data & Commtech offer

2019

Markus Gut becomes a partner at Farner and builds up the new business area for branding

2019

Farner acquires Rod Kommunikation; Regula Bührer Fecker, Pablo Koerfer and David Schärer become partners

1951
2019

Facts & Figures

160+

employees in 16 languages

7 locations in Switzerland

Zurich

St. Gallen

Berne

Lausanne

Tessin

Basel

Geneva

Partner agencies in over 100 markets on 6 continents

4 majority shareholders in 60+ years

25+

million gross turnover (CHF)

CMS III certified

Founding member

Independent and owner-managed

Our Code of Conduct

160+

employees in 16 languages

7 locations in Switzerland

Zurich

St. Gallen

Berne

Lausanne

Tessin

Basel

Geneva

Partner agencies in over 100 markets on 6 continents

4 majority shareholders in 60+ years

25+

million gross turnover (CHF)

CMS III certified

Founding member

Independent and owner-managed

Our Code of Conduct