Designing and supporting the digital transformation of the emergency alert siren with Alertswiss

SWISS FEDERAL OFFICE FOR CIVIL PROTECTION

Irena Grunder

Irena Grunder

Senior Consultant

Renato Steck

Renato Steck

Senior Consultant

Melanie Bockhorn

Melanie Bockhorn

Designer

Martin Böni

Martin Böni

Associate Consultant

Michel Grunder

Michel Grunder

Partner & Head of Public Affairs

Daniel Jörg

Daniel Jörg

Partner, Head of Digital Marketing & Research

The project team is always thinking five steps ahead, supports us without us having to ask and identifies problems at the right time.

Carmen Ruckli

ALERTSWISS Project Manager

CHALLENGE

Switzerland’s Federal Office for Civil Protection is looking to establish digital communications channels in addition to sirens and radio. The first step should focus primarily on improving individual emergency preparedness and response.

STRATEGY & SOLUTION

Farner devises and implements the branding as well as a central digital platform in three languages under the new ALERTSWISS umbrella brand. The website and app provide comprehensive information and help citizens to create a personal emergency plan. A separate category gives users insights into the diverse localised work being carried out by the many partners within the civil protection alliance.

IMPACT

During the launch, the website registers over 2,000 visitors per minute in parallel to the national siren test. On the first day alone, ALERTSWISS has over 2,000 users on Twitter. The organic reach of the Tweets exceeds 256,000 in the first 10 days, and ALERTSWISS remains a ‘trending topic’ for several days.