Positioning Switzerland’s first completely open marketplace in the market

SIROOP

Kurt Rossi

Kurt Rossi

Member of the Management

Nadja Gysin

Nadja Gysin

Consultant

CHALLENGE

siroop is going live with a beta version. The initially ‘unfinished’ marketplace should be positioned appropriately among stakeholders and publicised nationwide in a second phase.

STRATEGY & SOLUTION

Working with siroop, Farner develops a communications strategy and messaging in phases, prepares all communications media and messages surrounding potential issues and takes on the role of media spokesperson.

IMPACT

The (beta) launch communication is a success; the key messages are reproduced accurately and in full in the media. We generate ongoing interest among media and end customers.