Organising a 150th anniversary in celebration of the region

St. Galler Kantonalbank

Sabine Bianchi

Sabine Bianchi

Senior Consultant

Martin Fuchs

Martin Fuchs

Creative Director

Challenge

The anniversary celebration should strengthen the bank’s brand and reputation and achieve widespread impact, but it should also involve employees as ambassadors and stakeholders.

Strategy & solution

SGKB marks its anniversary with a celebration not of itself, but of the region. To this end, the population is encouraged to take part in a competition and come up with new ideas that will have a lasting, positive effect on the bank’s future and their as well.

Impact

The response to the ideas competition is overwhelming: out of 338 project ideas (600,000 site visits and over 53,000 votes), 40 are selected for implementation. The anniversary has been a talking point across SGKB’s market region since January 2016. A majority of the over 1,200 employees are also involved in the anniversary activities.