Restructuring and job cuts: mind the gap
Whether small and medium-sized enterprises or large corporations, many companies cannot avoid reacting to the poor sales and earnings situation with job cuts and restructuring. What they must do is…
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Recommended reading about reputation management
Reputation makes a measurable difference, as supported by several studies by our research partner Reputation Institute. 83% of all survey participants would buy at a company with an excellent reputation…
Reorganizations and Restructurings: Comprehensive Stakeholder Mapping as a Basis for Success
Careful, comprehensive stakeholder mapping with in-depth analysis is obviously an essential planning basis for implementing reorganizations. The identification of stakeholder groups has a direct influence on both communication processes and…
Reorganizations and Restructurings: Integrate the Different Perspectives into Communications
The media is full of reports of company acquisitions and divestments, site relocations, mergers and closures, and reorganizations with and without redundancies. How is it possible to convey the necessity…
Making Purpose Real
In 2006, Indra Nooyi, Chairman of PepsiCo, launched a new vision for her company.  “Performance with a Purpose is based on the belief that companies can – and must –…
Proximity – the key to success in communication
The demands on effective and differentiating communication are changing for it to have an impact in this age of fast-paced changes taking place in today’s society and media landscape. Established…
Social media and the media crisis: small recipe for modern media relations
The structural change in the media landscape continues unabated. As does the change in consumer behavior regarding the way people access and use information and content. The digital age creates…
How the Pharma Industry Is Perceived: Things Are Looking Up
The pharma industry often faces criticism, for example the accusation that medicines are only available at excessive prices that lead to increasing healthcare costs. At the same time, the industry…
MACRON PRESIDENT
Finally, it turned out that the French chose a liberal, pro-European and independent 39 years old candidate as the 8th president of the Vth republic. With 66% of the…
2017 French presidential election: Newsletter April 2017
THE FINALISTS ARE: An analysis of our partner GFC Net: Shan 78.69% of French voters have made their duty on Sunday April 23rd. In a very contested and uncertain first round, they…
2017 French presidential election: Newsletter March 2017
A DEBATE ABOUT DEBATING (OR NOT) An analysis of our partner GFC Net: Shan French voters expected to watch at least three TV debates ahead of the first round…
Video Content @ Farner
Farner Consulting develops, devises and produces video content with our own experts, e.g. animated logos and graphics, interviews with clients or management, documentation of events, films with viral potential, pre-roll…
2017 French presidential election: Newsletter February 2017
An analysis of our partner GFC Net: Shan Earlier this morning, the centre-right candidate François Fillon has been officially informed by the judges that he would be placed under formal investigation…
2017 French presidential election: Newsletter January 2017
THE LEFTIST BENOIT HAMON WINS THE SOCIALIST PRIMARY! An analysis of our partner GFC Net: Shan Again, the French have expressed their wish to renew their political elite. After the…
2017 French presidential election: Newsletter
An analysis of our partner GFC Net: Shan FRANCOIS HOLLANDE GAVE UP TO RUN NEXT YEAR ! The current president of the French Republic, François Hollande announced on 1st…
2017 French presidential election: newsletter December 2016
An analysis of our partner GFC Net: Shan (CENTRE & RIGHT PRIMARY) AND THE WINNER IS: The centre-right voters have finally defied the polls by largely giving the victory to François…
The 2016 Presidential RepTrak®
In the final stretch of the US Presidential election, the race to the White House is delicately poised. After all the negative campaigning, vitriol, and drama, it all comes to…
Doctor Patient Communication: HOPE IN BREAKING BAD NEWS
Effective communication is a part and parcel of any successful patient care. Today we know that preserving hope is one of the factors, among many others, that play a crucial…
The power of change – key findings from this year’s Annual General Meeting of the GFC/Net
2016 Annual Meeting of the Global Financial Communication Network in Zurich…
The power of change – paradigm shifts in financial communications
2016 Annual Meeting of the Global Financial Communication Network in Zurich “We think and act internationally” - so it says on the website of Farner Consulting. And indeed,…
Swiss Media Landscape: Financial Communications with Many Facets
Due to the different language regions, the Swiss media landscape boasts a large number of regional titles, radio and TV programmes, but no Swiss-wide media – something that companies must…