Employer branding strategies for the new normal
What do companies need today in order to stand out in the labour market? What has changed in recent years and how does employer branding fare in the “new normal”?…
News & Blogs
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Counterproposal to the Responsible Business Initiative: businesses need to act now
The rejection of the Responsible Business Initiative has only established some degree of clarity regarding the new due diligence and reporting obligations that companies will need to meet in future.
Farner Startup Desk and Cuttles: supervising startups even more professionally
In 2017 Farner Consulting has started specializing in startup communications. The Farner Startup Desk enables young founders to gain more media presence, improve their storytelling and find the best mission…
Restructuring and job cuts: mind the gap
Whether small and medium-sized enterprises or large corporations, many companies cannot avoid reacting to the poor sales and earnings situation with job cuts and restructuring. What they must do is…
Recommended reading about reputation management
Reputation makes a measurable difference, as supported by several studies by our research partner Reputation Institute. 83% of all survey participants would buy at a company with an excellent reputation…
Reorganizations and Restructurings: Comprehensive Stakeholder Mapping as a Basis for Success
Careful, comprehensive stakeholder mapping with in-depth analysis is obviously an essential planning basis for implementing reorganizations. The identification of stakeholder groups has a direct influence on both communication processes and…
Reorganizations and Restructurings: Integrate the Different Perspectives into Communications
The media is full of reports of company acquisitions and divestments, site relocations, mergers and closures, and reorganizations with and without redundancies. How is it possible to convey the necessity…
Making Purpose Real
In 2006, Indra Nooyi, Chairman of PepsiCo, launched a new vision for her company.  “Performance with a Purpose is based on the belief that companies can – and must –…
Proximity – the key to success in communication
The demands on effective and differentiating communication are changing for it to have an impact in this age of fast-paced changes taking place in today’s society and media landscape. Established…
Social media and the media crisis: small recipe for modern media relations
The structural change in the media landscape continues unabated. As does the change in consumer behavior regarding the way people access and use information and content. The digital age creates…