Closer. To share knowledge and experience
Reputation makes a measurable difference, as supported by several studies by our research partner Reputation Institute. 83% of all survey participants would buy at a company with an excellent reputation score. If its reputation is “average”, the number of consumers willing to buy drops to 34% and reaches 9% in…
In 2006, Indra Nooyi, Chairman of PepsiCo, launched a new vision for her company.  “Performance with a Purpose is based on the belief that companies can – and must –…
The structural change in the media landscape continues unabated. As does the change in consumer behavior regarding the way people access and use information and content. The digital age creates…
During an IPO or an other financial transaction process, a company puts a lot of work into establishing coherent messages and raising awareness of its attributes towards…