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Recommended reading about reputation management

Reputation makes a measurable difference, as supported by several studies by our research partner Reputation Institute. 83% of all survey participants would buy at a company with an excellent reputation score. If its reputation is “average”, the number of consumers willing to buy drops to 34% and reaches 9% in…

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Making Purpose Real

In 2006, Indra Nooyi, Chairman of PepsiCo, launched a new vision for her company.   “Performance with a Purpose is based on the belief that companies can – and must –…

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