Blog & News

closer. To share knowledge and experience

Filtered by:PR X

Social media and the media crisis: small recipe for modern media relations

The structural change in the media landscape continues unabated. As does the change in consumer behavior regarding the way people access and use information and content. The digital age creates a number of challenges for traditional media work. Time to revisit an established concept from the marketing world - multi-channel…

Read more

The 2016 Presidential RepTrak®

In the final stretch of the US Presidential election, the race to the White House is delicately poised. After all the negative campaigning, vitriol, and drama, it all comes to…

Read more

The New Look of Public Relations?

My interview last week on the “persoenlich” portal has generated some interesting reactions. That PR colleagues and advertising agency friends felt moved to comment on the line separating…

Read more