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Case_Bernhard_Theater

Bernhard Theatre «ÖV» by Franz Hohler

Baseline

Franz Hohler has collected the small and big stories that life writes in his play "ÖV" (means "Public transport" in german).
Hohler
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Spielplan_Uebersicht

Solution

A large-scale poster and advertisement campaign promotes the play ÖV with the familiar colour codes of the VBZ tram lines.

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Irritation posters

In addition, we had irritation posters put up at selected locations advertising the new stop "Bernhard Theater".

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VBZ stop as a poster

On Sechseläutenplatz we also installed a temporary VBZ stop as a special poster for the play.

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"ÖV" is back

In autumn 2022, the successful play will be back at the Bernhard Theatre. For this we shot a spot in which Franz Hohler as the driver of a VBZ bus chauffeurs the actors back to the Bernhard Theater.
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