Referenzen_Financial communications_Julius Bär_#Foto 0 Headerbild

Julius Bär How we invest today is how we live tomorrow

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Financial Services

Baseline

The private bank Julius Baer is a founding partner and sponsor of the world's first all-electric motorsport series Formula E. The innovative commitment had to be communicated nationwide and a positive and maximum image transfer to the brand had to be ensured.

Solution

Farner developed the strategic platform "How we invest today is how we live tomorrow," creating a campaign steppingstone that demonstrates Julius Baer's visionary power and commitment far beyond the boundaries of a sponsorship engagement.

In addition to an extensive advertising campaign, a multi-layered content strategy was created in collaboration with futurologists and universities.

The campaign is the result of a unique collaboration between a wide range of communications disciplines. Whether with us on the corporate side, with the agency, with our scientific advisory board or with the other implementation partners, we worked hand in hand in co-creation, challenging and complementing each other.

Jan Vonder Mühll

Head Corporate Communications, Julius Bär

Outcome

Only a few weeks after its launch, the campaign was one of the most successful ones in the corporate history of Julius Bär's. It generated overwhelmingly positive feedback from the community, wide recognition from influencers (e.g. via Twitter) and the highest post-event brand awareness of all sponsors.

The campaign was awarded the Sponsoring Excellence Award 2019.

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