TCS Visibility established as Lifestyle in roadtraffic

Services
Marketing Communications

Baseline

Every day, dangerous situations occur in road traffic because people are overlooked.

While road users are aware of the problem, they perceive the products they know as so unattractive that they would rather expose themselves to high risk than wear them. What can be done about this life-threatening vanity?

Referenzen_Marketing communications_TCS Made Visible_#Foto 2

Referenzen_Marketing communications_TCS Made Visible_#Foto 3

Referenzen_Marketing communications_TCS Made Visible_#Foto 13

Solution

Contrary to traditional prevention campaigns, MADE VISIBLE® combines visibility in road traffic with a positive attitude towards life with its lifestyle approach.

Positioned as a quality label, MADE VISIBLE® shows along with product partners and online stores how a better visibility can be combined with individual style.

With the lifestyle approach, which is exceptional for prevention campaigns, and the trademarked, trendy label MADE VISIBLE®, Farner is extremely successful on the go for TCS and we can already see significant behavioral changes in our target groups.

Helmut Gierer

Campaign Manager TCS

Referenzen_Marketing communications_TCS Made Visible_#Foto 15

Referenzen_Marketing communications_TCS Made Visible_#Foto 14

Outcome

Within one year, we reached over 90% of the Swiss population multiple times
The campaign video "Otto" generates 1.26 million organic plays
39 well-known brands and online stores cooperate with us
3 million users are reached via social media
9 influencers with an additional reach of 530’000 users are active on our behalf