The Brand Audit is the strategic brand analysis offer for companies and organizations that want to know where their brand stands – and what is possible next.
The brand audit provides a well-founded assessment of the brand’s position from an external perspective. It analyses the brand’s visual, linguistic, and strategic dimensions — from the logo and colour scheme to its purpose, tone of voice, and overall brand architecture. In addition, it can evaluate the brand’s perception across all touchpoints, including the website, social media, and customer experience.
You know exactly where your brand stands today.
Independent view from the outside replaces internal opinions and gut feeling.
Strong argumentation foundation for internal decision-makers & external stakeholders.
Strengths, weaknesses and potentials become visible.
Prioritized recommendations for action show where it is worthwhile to invest time and budget.
Well-founded basis for decision-making for next steps.
A well-founded and independent assessment of your brand – visually, linguistically and strategically examined.
A precise picture of how your brand is thought of internally and experienced externally – including any breaks, gaps or strengths.
A transparent evaluation matrix that is not based on opinions, but on brand strategy criteria.
Recommendations with prioritization: What needs attention? Where is there potential for development? What can remain?
A foundation of argumentation for decision-makers – data-based, comprehensible and ready for presentation.
The brand audit provides clarity on where strengths remain untapped, where inconsistencies exist, and how the brand can be sharpened. Let's talk about your brand. Contact me via e-mail
