Baseline
The Swiss travel frequently, domestically and abroad, while Switzerland remains a key tourist destination.
Airbnb’s objective was to increase brand awareness, strengthen positive perception and encourage more couples, young families and friend groups in Switzerland to actively choose Airbnb.
Solution
Farner partnered with travel-focused creators, aligning collaborations with their real travel plans – from private holidays to business trips and weekend getaways.
Seasonal hooks and key brand topics such as safety were integrated naturally into authentic, community-driven content.
Result
In 2024, more than 20 influencer trips were executed, generating over 2.5 million reach and nearly 4 million impressions on Instagram and TikTok.
Creative freedom led to highly authentic content and strong engagement rates exceeding 7%, reinforcing Airbnb’s visibility and relevance in Switzerland.
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