Baseline
Biomondo (Switzerland’s organic marketplace), powered by Bio Suisse, connects people for a conscious and direct shopping experience of regionally produced organic food.
With a limited budget, the goal was to increase orders and brand awareness. BlueGlass developed the first performance campaign for Biomondo based on a digital-first approach.
Solution
BlueGlass relied on hyperlocal targeting, a regional and seasonal campaign strategy, and a tailored approach in various languages/dialects.
Emotional messages were delivered via Meta, Google, and Programmatic, with creative storytelling, personalised landing pages, and data-driven optimisation meeting the needs of distinct target groups.
Result
The campaign and measures to increase SEO visibility significantly boosted brand awareness: overall, session starts increased by 112%.
Product views rose by 83%, 227% more products were added to shopping baskets, and checkouts were initiated six times more frequently. As a result, orders on biomondo.ch doubled.
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