Leading communications agency Farner and established digital marketing agency BlueGlass are joining forces to offer their clients a comprehensive digital service spanning all communication disciplines. The BlueGlass team will strengthen the expanding group and take Farner’s digital expertise to another level. Raphael Bienz – CEO of BlueGlass – is to become Chief Digital Officer of Farner Switzerland and take a seat on Farner’s Management Board.

One year ago Farner announced its Swiss and European growth strategy. Farner Switzerland is now laying the foundations for a digital ecosystem with the digital marketing agency BlueGlass. More digital marketing agencies will be brought on board over the coming months, creating a leading platform in the Swiss digital market under the Farner brand. The growing team of digital experts will provide a digital boost for clients in all the integrated fields of communications – from public affairs, corporate communications and marketing communications to branding and change.

Merger of experienced digital teams
The digital marketing agency BlueGlass, founded in 2007, handles strategy and execution for impactful online marketing. The roughly 50-strong team under Raphael Bienz looks for focused, sustainable ways to increase the online presence of its clients. “It is a huge pleasure to take our existing range of digital services to a new level hand in hand with BlueGlass,” remarked Daniel Jörg, Chief Innovation Officer at Farner. Farner’s future digital ecosystem will comprise the following areas:

  • Digital strategies
  • Inbound marketing, performance marketing and digital media
  • Digital customer experiences: online content and presence, landing pages and applications
  • Data & analytics: tracking, testing and analytics solutions along the entire customer journey and all digital touchpoints

BlueGlass within the Farner management and partner setup
As CDO and Farner Management Board member, Raphael Bienz will take on a newly created role as head of Farner’s integrated digital services in Switzerland. “Being part of the Farner team, expanding the services from a digital perspective while at the same time developing a growing ecosystem of digital agencies – that’s a fresh challenge that my team and I hugely relish,” declared Raphael Bienz. As the former proprietor of BlueGlass, Raphael Bienz will remain invested under the Farner umbrella. Long-standing executive management members Anna-Lena Wohlschlag (Director of Digital Strategy & Projects) and Nicole Treipl (Director of SEO & Content Marketing) will become new partners in Farner and join Farner’s senior management. “It’s great to be part of the Farner success story including as entrepreneurs, and be involved in setting the strategic direction,” commented Anna-Lena Wohlschlag and Nicole Treipl. The experienced digital and media expert Urs Hügli, among other roles former CEO and Administrative Board member of Homegate and search.ch as well as Administrative Board Chairman of BlueGlass, will continue to serve the management team in an advisory capacity.

Photo to Download
Caption f.l.t.r.: Nicole Treipl, Pablo Koerfer, Daniel Jörg, Raphael Bienz, Anna-Lena Wohlschlag
Photo Credits: Nathan Beck

Pablo Koerfer, Co-CEO
+41 79 246 36 03

Raphael Bienz, Chief Digital Officer
+41 78 818 18 48

Press release (PDF)