Celebrating the first 80 years of the cult drink’s Swiss history with 360-degree communication

Coca-Cola

Jelena Marjanovic

Jelena Marjanovic

Accounting

Kurt Rossi

Kurt Rossi

Member of the Management

Susanne Bader

Susanne Bader

Associate Consultant

Géraldine Mathys

Géraldine Mathys

Consultant

Dirtje Hüttmann

Dirtje Hüttmann

Head of Events & Live Communications

Philipp Skrabal

Philipp Skrabal

Partner & Chief Creative Officer

CHALLENGE

Coca-Cola celebrates 80 years in Switzerland with a new visitor centre and the commissioning of a high-speed PET bottle filling plant. Our agency is asked to develop a campaign around these events that will strengthen Coca-Cola’s local connections in the public perception and encourage people to attend the events.

STRATEGY & SOLUTION

The 360-degree campaign based on the central #CokeJump4Switzerland idea invites Switzerland to join the ‘Coke Jump’ in the visitor centre. A charitable cause (Special Olympics) is incorporated in the campaign, which runs across all digital channels and kicks off with the opening of the visitor centre as a milestone.

IMPACT

Xherdan Shaqiri was the first to take the Coke Jump and open the #CokeJump4Switzerland campaign. One hundred twenty invited guests, among them many journalists, report on the ribbon-cutting and official opening of the visitor centre with Swiss Executive Council member Carmen Walker Späh and Dominique Rinderknecht.