Celebrating the first 80 years of the cult drink’s Swiss history with 360-degree communication

Coca-Cola

Jelena Marjanovic

Jelena Marjanovic

Accounting

Kurt Rossi

Kurt Rossi

Member of the Management

Susanne Bader

Susanne Bader

Associate Consultant

Géraldine Mathys

Géraldine Mathys

Consultant

Philipp Skrabal

Philipp Skrabal

Partner & Chief Creative Officer

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Challenge

Coca-Cola celebrates 80 years in Switzerland with a new visitor centre and the commissioning of a high-speed PET bottle filling plant. Our agency is asked to develop a campaign around these events that will strengthen Coca-Cola’s local connections in the public perception and encourage people to attend the events.

Strategy & solution

The 360-degree campaign based on the central #CokeJump4Switzerland idea invites Switzerland to join the ‘Coke Jump’ in the visitor centre. A charitable cause (Special Olympics) is incorporated in the campaign, which runs across all digital channels and kicks off with the opening of the visitor centre as a milestone.

Impact

Xherdan Shaqiri was the first to take the Coke Jump and open the #CokeJump4Switzerland campaign. One hundred twenty invited guests, among them many journalists, report on the ribbon-cutting and official opening of the visitor centre with Swiss Executive Council member Carmen Walker Späh and Dominique Rinderknecht.