Behavioral Science14 More than 80% of our behavior happens subconsciously

The findings of behavioral science are helpful for example in customizing campaigns to specific target groups or developing effective marketing. The interdisciplinary nature of this approach means we can analyze the context of every decision and use scientific findings to deliberately influence that.

This is how you cue the desired response without excluding options or changing economic incentives. Behavioral science also proposes a range of methods for evaluating behavioral interventions professionally in order to identify evidence-based recommendations.