What fascinates you and excites you about your work?
The best thing about my job is the versatility. Every day is different. When I start work in the morning, I often don't know what I'll be facing during the day. The spectrum of tasks is very wide: internal communications, media relations, customer communications, social media and marketing. That makes it exciting - but also requires flexibility. In my role, I'm also close to the relevant topics in the company and get to work with very different people through all levels of hierarchy. Which I consider a great privilege.
What is the secret to successful healthcare communication?
Healthcare is enormously complex. There is a great asymmetry of information between the general population and the experts from the industry. This should always be kept in mind before communicating. For the messages to get through, they need to be reduced to the essentials. Communication should be as simple as possible. Focused measures and plain language are needed. By the way, this was also the case with Corona communication: The more focused and simple the messages are, the more impact they have. What I also learned in this context: if a decision cannot be communicated, it is most likely wrong.