Farner further expands the offer of employer-branding: strategic partnership with CleverConnect



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v.l.n.r: Paul Henschel, Tanja Passow, Daniel Heller, Selim Heni, Carl Hoffmann, Tobias Welzel

Farner keeps implementing its ambitons in employer branding by starting a strategic collaboration with CleverConnect, the global SaaS-based recruiting solutions company. This partnership offers further chances for successfully shaping the "candidate experience" for national and international customers.

The current challenges for employers are greater than ever and the complexity about attracting the best talents continues to increase. The shortage of skilled workers is forcing companies to rethink their talent strategy. Gaining and keeping the best employees is a key factor of the success and future of many companies.

"Positioning the employer brand successfully and in a differentiating way in a digital environment is a must-have these days," explains Paul Henschel, Topic Lead Employer Branding at Farner. A crucial factor for a positive employer brand experience is the candidate experience - that is, the whole experience of the person applying, at all points of contact, with the potential new employer. "Together with CleverConnect, we keep implementing our employer branding ambitions and can give our clients a significant competitive advantage in shaping their digital candidate experience."

Farner has steadily developed its employer branding offering over the past few years and has been able to successfully support a wide variety of clients in their positioning as employers.

The increasing number of project inquiries from HR managers for supportive recruiting measures clearly shows the great shortage and at the same time high demand for high-quality applications. In this context, Farner is now expanding its offering in this field to support their customers even better in meeting their challenges. With CleverConnect, an innovative partner joins the team. "We are very much looking forward to a successful collaboration and are convinced that this is a strong solution for our customers in the highly competitive talent market," continues Paul Henschel.

CleverConnect's Candidate Experience Platform supports recruiting teams in digitizing their processes - for better results and an optimal candidate experience at every stage of the applicant journey. Companies can thus engage more active and passive candidates, build relationships with them and identify the best by combining human and artificial intelligence to connect companies with candidates and enabling them to achieve their recruiting goals. Thus, CleverConnect covers the entire process from efficient and timely candidate engagement to conversion into (potential) employees. "We look forward to developing with Farner future-proof recruiting solutions that successfully address the skills shortage," said Carl Hoffmann, Co-Founder and COO of CleverConnect. "With Farner's distinctive expertise in "employer brand positioning" we have a strong partner at our side, enabling our customers to use our solutions even more profitably with the right employer branding strategy."