When improved visibility trends on Tik Tok



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MADE VISIBLE® | Touring Club Schweiz raises awareness among young adults with a Tik Tok Challenge for the increased risk of accidents during the dark months.

In 2022, street lighting was reduced in many places due to the tense energy situation. Therefore, this winter, the dark months were even darker than usual - and the risk of accidents increased even more. Youngsters and young adults are particularly concerned: compared to other age groups, they are often on the road at night by bicycle or on foot and are therefore more exposed to risks of road traffic.

The Touring Club Switzerland tackled this problem with "MADE VISIBLE", its lifestyle prevention brand for improved visibility and safety in road traffic. A spectacular dance video was produced along with professional dancer and influencer Alanah Moergeli. Three dance moves are at the heart of the choreography, which can be copied on TikTok as #ShineOutChallenge and offer - when performed with reflective clothing - unique images.

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The music for the challenge was composed by the musician Jonathan C. Meier.