The small but exquisite winery Al Mulinetto is located high above Lake Maggiore in the Swiss canton of Ticino.
Solution
Al Mulinetto produces a multiple award-winning Grappa, Nocino and Merlot. The products are a rarity in the Swiss market, as the number of bottles is very limited in each case.
Outcome
Since Al Mulinetto has a very small marketing budget, their strategy is to achieve visibility through creativity. Every year a new campaign slogan is launched, on the basis of which artistic posters and advertisements are developed.
The posters always attract a lot of attention in the media, at exhibitions or creative competitions and are popular among collectors.
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Markus Gut
Partner, CMO, Management Board, Head of Branding & Basel
