Baseline
Financial topics are complex and often avoided.
The goal was to position Bank Cler credibly within MissFinance’s community while actively involving listeners and creating formats that motivate them to engage with and take ownership of their finances.
Solution
Farner developed a new podcast-led partnership format, making Bank Cler exclusive partner of MissFinance’s podcast and content ecosystem.
Together we created educational episodes, expert integrations and live podcast format, adding a experiential layer and connecting the brand directly with the community.
Result
The collaboration positioned Bank Cler within Angela’s community as a trusted voice in financial education.
The podcast became a strong educational platform with growing audiences and live events, including a Zurich session with 100 finance-interested attendees, strengthening credibility and expert positioning.
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