Famility_Farner Branding

Famility Positioning and brand design for bicycle startup


Sharing instead of owning is the trend. This is how the start-up Famility, which offers bikes on a subscription basis for families, came about. The task for the Farner branding team is to position this brand and make it visually appealing.

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The branding team developed the positioning and brand design for Famility. The start-up offers bikes on a subscription basis with a free upgrade to the next larger model. The bike grows with the child. We dramatised this fact in the design and communication concept.

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