Baseline
Food delivery boomed post-pandemic, intensifying competition. In Swiss cities, Just Eat competes with Uber Eats and Smood and aimed to become the first brand people think of when ordering food.
The goal: build top-of-mind awareness and emotional relevance in multicultural Switzerland to secure market share and move toward love-brand status.
Solution
Farner created culturally relevant, creator-led campaigns for distinct audiences.
From “Women’s Euro” activations with pro footballers to the “Doorbell Challenge” and nostalgic “Food Memory” storytelling, campaigns focused on emotion, shared experiences and authentic influencer voices to strengthen relevance and recall.
Result
Campaigns delivered strong engagement and positive sentiment. Results included +123% earned content pieces and a 23% engagement rate.
Authentic storytelling and creative freedom for creators proved key, helping Just Eat strengthen visibility, relevance and top-of-mind awareness across Switzerland.
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