Baseline
In summer 2025, Lipton aimed to increase penetration, promote the new flavors Raspberry and Watermelon & Mint, and strengthen the relevance of both the Core and Fresh Blends ranges.
At the same time, the brand wanted to stay top of mind among young consumers and position Lipton as a modern, positive lifestyle brand.
Solution
The main activation was driven by content creators. Under the campaign idea “Tea changes everything”, they brought the brand directly to places where young people spend their summer: lakes, public pools, train stations, and schools across Switzerland.
Acting as “Lipton Sommeliers,” they approached people, recommended different flavors, and distributed products on site. This created direct product trial and made the brand message tangible.
The live activation was amplified through social media content, generating additional reach and strong engagement.
Result
By combining physical presence with digital amplification, Lipton significantly increased brand visibility and product trial.
The campaign strengthened brand relevance within the target groups and supported Lipton’s position in the competitive iced tea market.
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