Uptown_Basel_1_Farner Branding und PR

Uptown Basel Rebranding for international competence centre for Industry 4.0


The international competence centre for Industry 4.0, uptownBasel, is being built on 70,000 square metres on the Schorenareal site in Arlesheim near Basel. It is a research and production location where selected technology companies and other organisations are settling.

  • Uptown_Basel_2_Farner Branding und PR


The focus is on the healthcare, logistics and industrial production sectors as well as the cross-sectional function of digitalisation. As a platform for networked companies, uptownBasel promotes cross-industry and cross-disciplinary knowledge transfer and fosters the realisation of latent ideas through targeted networking – in the areas of robotics, the Internet of Things, artificial intelligence, mobility of the future and agile working.

  • Uptown_Basel35_Farner Branding


Working closely with the client, we positioned the brand and designed and implemented its visual identity.

Uptown_Basel_3_Farner Branding und PR
Uptown_Basel_32_Farner Branding und PR
Uptown_Basel_34_Farner Branding und PR