Especially when it comes to strategy development, we don't want to rely exclusively on the partly theoretical and generalized surveys from market research but generate insights directly from Gen-Z and tailored to your product or service: With our workshops, we listen directly and unfiltered into the hearts and minds of Gen-Z and develop initial ideas together. Depending on the baseline, these can be concrete product or packaging ideas or appealing messages.
Wie wir das tun
With selected techniques and methods from the Design Thinking Toolbox and efficient preparation, we get together for an afternoon with 10 Gen-Z-ers and playfully but purposefully find out what moves Gen-Z about your trade, your market, your topics and your products. We go through different stages of the Design Thinking process with Gen-Z-ers:
- Empathize: In group discussions and individual conversations we create a common basis for the topic of the workshop
- Ideate: We generate a lot of crazy ideas based on the needs & wants of Gen-Z-ers, some of them are just crazy enough to go into prototyping
- Prototype: Gen-Z-er create in small groups prototypes of their ideas and bring them to life
- Testing: Testing will not be neglected either. Gen-Z-ers test their prototypes to directly get a first feedback.
The insights we gain from our workshops are action-oriented and working with them is above all: fun. Have we aroused your interest? Let’s talk!