Farner
de en
Allianz_Farner Change

Allianz Suisse Gamifying the new strategy to get people involved

Baseline

In order to communicate Allianz's multi-layered strategy, an emotional approach had to be developed within a very short timeframe that would convey the strategy coherently. Also, it was important that the approach could be used for the next three years.

  • Allianz15_Farner Change
  • Allianz14_Farner Change
  • Allianz13_Farner Change
  • Allianz12_Farner Change
  • Allianz11_Farner Change
  • Allianz10_Farner Change

Task

A microsite invites users to discover the strategy and explore new growth areas for Allianz Suisse. This encouraged fun and created commitment at the same time. 

  • Allianz16_Farner Change
  • Allianz2_Farner Change
Allianz8_Farner Change
Allianz4_Farner Change
Allianz9_Farner Change
Allianz3_Farner Change

Solution

The developed approach by Farner and the organised strategy launch event achieved top marks internally. Many teams used the digital strategy world to learn more about the strategy. Like that the  strategy vocabulary was quickly internalised. 

  • Allianz5_Farner Change
  • Allianz6_Farner Change
  • Allianz7_Farner Change
All cases
Next case