A large-scale poster and advertisement campaign promotes the play ÖV with the familiar colour codes of the VBZ tram lines.
In addition, we had irritation posters put up at selected locations advertising the new stop "Bernhard Theater".
VBZ stop as a poster
On Sechseläutenplatz we also installed a temporary VBZ stop as a special poster for the play.
"ÖV" is back
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Partner, CMO, Management Board, Head Branding & Change