BLS Strategy communication


The new Strategy 2030+ had to be communicated to all employees and managers. Appropriate ways and measures needed to be found to reach a large number of people throughout the organization, emotionally and content wise. A particular challenge was to make a connection to the previously introduced compass for collaboration and leadership.​​

Farner helped with the concept, stakeholder involvement and implementation during the launch and initial activation phase.

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Based on the strategy story developed by BLS and the existing communication concept, an easy-to-use visualization of the core elements of the strategy was developed in close co-creation. 

Following physical management events and online employee events, posters and steles draw attention to the new strategy. 

Later, the employees themselves voted for a giveaway which served as a physical reminder of the new strategy as well.

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​​Thanks to the close collaboration between BLS and Farner, the management events with interactive workshops and panel discussions received consistently positive feedback. Several departments subsequently adopted the visualization for their own strategic topics.


The playful voting for a giveaway was also very well received by the employees. The winner was a BLS pasta, which provided a good opportunity to pick up strategy communications again six months after the launch. A photo competition was held with the cooked pasta, in which a joint cooking session with the CEO could be won.