«Biogen investiert eine Milliarde»
«Biogen choisit la Suisse pour produire ses médicaments»
Looking back to a wonderful groundbreaking event I would like to thank Farner for their tremendous efforts. We had been able to demonstrate our passion to change patients’ lives.
Building a nationally significant new production facility in Luterbach (SO) means that Biogen is faced with numerous new stakeholder groups and communications challenges.
Strategy & solution
Farner designs a reputation-building VIP event for the ground-breaking ceremony, takes care of organising it (including invitation management), writes speeches and media releases and undertakes intensive media relations work.
Two hundred twenty distinguished guests from politics, business and society (including Swiss Federal President Johann Schneider Ammann) attend the event, and Biogen’s reputation receives a lasting boost thanks to supporting communications efforts.