Preparing the ground for the world’s most modern biopharmaceutical manufacturing facility

Biogen

Susanne Bader

Susanne Bader

Associate Consultant

Urs Knapp

Urs Knapp

Partner, Member of the Management Board Practice Head Corporate Communications

Evelyn Ruckstuhl

Evelyn Ruckstuhl

Member of Senior Management, Co-Lead Finance & Healthcare

Media releases

BASLER ZEITUNG

«Biogen investiert eine Milliarde»

LE TEMPS

«Biogen choisit la Suisse pour produire ses médicaments»

Looking back to a wonderful groundbreaking event I would like to thank Farner for their tremendous efforts. We had been able to demonstrate our passion to change patients’ lives.

Markus Ziegler

Biogen

Challenge

Building a nationally significant new production facility in Luterbach (SO) means that Biogen is faced with numerous new stakeholder groups and communications challenges.

Strategy & solution

Farner designs a reputation-building VIP event for the ground-breaking ceremony, takes care of organising it (including invitation management), writes speeches and media releases and undertakes intensive media relations work.

Impact

Two hundred twenty distinguished guests from politics, business and society (including Swiss Federal President Johann Schneider Ammann) attend the event, and Biogen’s reputation receives a lasting boost thanks to supporting communications efforts.