Who we are

Branding Experts

Brands connect people and companies – through their vision, their values and strategic positioning. We create and position brands with a clear and distinct attitude which engages your target groups.

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Markus Gut

Markus Gut

Partner, Member of the Management Board, Practice Head Branding & Change

What we do for you



In order to optimally position your brand, we analyse the environment in which your company operates: markets, target groups, contexts, trends.

Market Insights

Customer Journeys

Customer Profiles


Brand Strategy & Brand Positioning

Position yourself with clearly defined brand values and a differentiating brand personality. Communicate the core of your brand consistently across all touchpoints.

Vision & Mission Statement

Brand Positioning & Brand Architecture

Brand Story & Storytelling

Buyer Personas & Touchpoint Strategies


Brand Conception

Whether corporate or product brand: Good brands are characterized by an unmistakable appearance, a convincing mission statement and a clear message. We provide you with comprehensive support in brand development.

Corporate Identity & Brand Design

Key Idea, Claim & Message House

Digital Branding

Motion & Audio Design

Naming & Corporate Language

Digital Brand Platform


Brand Experience

Translate your vision into impactful brand experiences. Through campaigns, events, digital marketing, employer branding, and corporate communications.

Packaging Design, Point-of-Sale & Trade Fairs

Editorial Design

Corporate Culture & Corporate Behavior

Employee Engagement & Employer Branding

Brand Campaigns

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