Employer Branding


Who we are

Employer Branding Experts

Want to position yourself as an employer of choice? We’re here to support you – with everything from your positioning as an employer and developing an employer branding strategy to creating a consistent employee experience.

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Paul Henschel

Paul Henschel

Topic Lead Employer Branding

What we do for you


Employer Brand

In the ‘war for talent’, the key to success is at the very core of employer branding: the employer brand. This consists of the employer position and employer value proposition. We help you to highlight what makes your company unique.

employer market & competition analysis

target group definition & analysis

formulating the employer value proposition

key messages & key visuals


Attract – before you hire

Address your prospective employees directly. Position your employer brand via the right channels and make sure that you have a high profile on the job market. We support you all the way from the strategy to implementation.

recruitment campaigns

PR & Social Media Marketing

sponsoring & CSR activities

participation in ratings and awards

Media Monitoring


Match – when you’re hiring

Attract the right candidates for your company. Use the application process to set yourself apart from other employers. Even candidates you turn down should have good things to say about you afterwards!

job adverts & applicant correspondence

appearances at career days & graduate shows

optimising / modernising the application process

integrating cultural considerations


Engage – after you’ve hired

Good employer branding begins from the inside. Keep your key players engaged with your company for the long term and win internal ambassadors for your employer brand. We show you how to improve your employee experience and thereby strengthen your employees’ identification with your company and their motivation.

onboarding & organisational culture

employee and management events

strengthening management communications

process improvements


Stay in touch – when they leave

Former employees are often the most credible ambassadors for a company – or its worst critics. That’s why well-designed employer branding doesn’t end when the employment contract does. We help you to turn former employees into authentic ambassadors, new customers, or even recruiters.

professional offboarding management

Social Media Monitoring (including Kununu, Glassdoor)

developing alumni and former employee programmes

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