Orchestrating the Nobel Prize in classical music

Birgit Nilsson Foundation

Susanne Bader

Susanne Bader

Associate Consultant

Jelena Marjanovic

Jelena Marjanovic

Accounting

 

Evelyn Ruckstuhl

Evelyn Ruckstuhl

Member of Senior Management, Co-Lead Finance & Healthcare

Anthony Welbergen

Anthony Welbergen

Senior Consultant

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Challenge

Major international project of the highest class; very demanding in terms of coordination, project management and team management.

Strategy & solution

A top-class VIP event with a focus on 360° communication publicises La Nilsson, raises the bar for awards ceremonies, brings Birgit Nilsson and her art to life and attracts worldwide media attention.

Impact

The event becomes a benchmark for music awards and ceremonies around the globe: major publicity in 20+ countries, 1,200 guests attending the awards ceremony and 250 guests at the VIP dinner in the presence of His Majesty the King of Sweden.