Major international project of the highest class; very demanding in terms of coordination, project management and team management.
Strategy & solution
A top-class VIP event with a focus on 360° communication publicises La Nilsson, raises the bar for awards ceremonies, brings Birgit Nilsson and her art to life and attracts worldwide media attention.
Impact
The event becomes a benchmark for music awards and ceremonies around the globe: major publicity in 20+ countries, 1,200 guests attending the awards ceremony and 250 guests at the VIP dinner in the presence of His Majesty the King of Sweden.
