Over 60% in favour of reproductive medicine – thanks to data-based digital campaigning

Swiss Society for Reproductive Medicine

Dr. Daniel Heller

Dr. Daniel Heller

Partner, Vice-Chairman, Head of Innovation Board & Startup Desk

Daniel Jörg

Daniel Jörg

Partner, Member of the Management Board, Practice Head Marketing Communications


How do you win a referendum campaign for such a complex and emotive subject as pre-implantation genetic diagnosis?

Strategy & solution

The answer is, with a combination of data-based digital campaigning with a campaign website, social advertising, BSD tools for community activation and media relations – objective, where necessary emotional and personal, and always oriented towards target groups and day-to-day developments.


61.92% of voters and 20 out of 26 cantons vote in favour.