Farner continues to expand in the field of digital marketing with the highly specialized online and search engine marketing agency SEMSEA. Under the Google Leading Agencies Switzerland Program and as a Google Premium Partner, the Farner team now brings together two certified Google Premium Partners in SEMSEA and BlueGlass. With its rapidly growing digital ecosystem, the Farner team is emerging as one of Switzerland’s leading digital marketing agencies. Farner’s digital practice is an integral part of its profile as a full-service provider, from public affairs, corporate communications and marketing communications to branding and change. Mike Wieland, Managing Director of SEMSEA Suchmaschinenmarketing AG, is to become a Farner partner and senior management member.

Farner’s Swiss and European growth strategy includes the creation of a digital ecosystem in which different experts collaborate to provide a comprehensive range of digital marketing services for the benefit of the clients. The online marketing agency SEMSEA, which specializes in digital advertising, operates at the interface of various online channels and is especially skilled at optimizing cross-effects in online marketing. As a Google Premium Partner, SEMSEA ranks among the top 3% Swiss online marketing agencies and is one of only a handful of Swiss agencies to have been admitted to the exclusive “Google Leading Agencies Switzerland” Program. In a new departure for the entire Farner Group, Mike Wieland (SEMSEA Managing Director) and his team of around 15 experts now provide optimal access to all Google services. “Through SEMSEA, we are doubling our resources for online and performance marketing. We’re delighted that SEMSEA’s high degree of specialization in paid advertising means we can now offer our customers integrated communications solutions with a maximum digital performance boost,” comments Farner Co-CEO Pablo Koerfer on the merger.

SEMSEA within the Farner management and partner setup
“We firmly believe that, now more than ever, a bigger and more integrated approach must be taken to digital advertising. Farner covers the entire communications value chain, creating entirely new opportunities for us and our customers. We’re really pleased with the merger and are proud to have become part of the Farner team,” adds Mike Wieland, Managing Director of SEMSEA. Mike Wieland will become a senior management member and a new partner at Farner.

The Farner digital ecosystem is growing
Under the leadership of Raphael Bienz (Farner Chief Digital Officer CDO), an integrated range of digital services is taking shape under the Farner brand. The combination of content, data, technology and performance produces impactful digital experiences. For strategy, consultancy and realization the Farner team has a comprehensive digital ecosystem of more than one hundred specialists at the digital agencies BlueGlass and SEMSEA, NextGen marketing agency jim & jim and video agency Yoveo. “Together, we are building a digital offer for our customers that redefines the benchmark. The way our dedicated and competent colleagues at the various partner agencies collaborate is inspiring and constantly reignites my passion for this venture,” reveals Raphael Bienz (Farner CDO).

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Caption, from left: Pablo Koerfer, Mike Wieland, Raphael Bienz

Pablo Koerfer, Co-CEO
+41 79 246 36 03

Raphael Bienz, Chief Digital Officer
+41 78 818 18 48

Mike Wieland, Managing Director

Press release (PDF)